Sample Essay on:
Business Success; What Is Needed?

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Essay / Research Paper Abstract

This 9 page paper looks at what it takes for a company to be successful, arguing that without a good approach to strategy and a system that allows the strategy to develop and evolve to take advantage of opportunities and respond to competition. The bibliography cites 10 sources.

Page Count:

9 pages (~225 words per page)

File: TS14_TEsucstrat.rtf

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Unformatted sample text from the term paper:

miss youll reach the stars" as well as "when you are up to your neck in crocodiles it is hard to remember the initial objective was to drain the swamp". These are all indicative of the need for a company to known what it is doing and to plan to reach specific goals, as well as to have a flexible approach that can be changed in order to meet those goals. When looking at what is essential for a business to survive there are many elements that can be argued as key, but the most important are the need for a strategy suitable for the environment and company, this includes the ability to determine and set strategy and the way the company decides to use strategy to compete. This paper will look at the way that a business needs to be able of formulate strategy and adapt arguing that it is different elements of strategy that need to be in place to create and sustain commercial success. Without a direction or a strategy a business and its management have no direction, for this reason strategy has been very important in business success. However, there needs to be the ability to adapt and change as well as set goals. There are two main approaches to strategy; the prescriptive formal planning and emergent strategy. Each has advantages and disadvantages. It can be argued strategic thinking for businesses only emerged in the western world in the 1920s with Alfred Sloan in such companies as General Motors. However, the first civilian use of the word strategy, and the inspiration for the formal strategy styles was from the military use, was by Socrates (in a political context), and the study of military strategy is ancient, examples include; Sun Tzus The ...

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