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Essay / Research Paper Abstract
This 12-page paper provides a business plan for opening an Internet cafe in Romania. Bibliography lists 8 sources.
Page Count:
12 pages (~225 words per page)
File: AS43_MTintcarom.rtf
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Unformatted sample text from the term paper:
are becoming Internet users. The plan here is to open and operate an Internet caf? outside of Bucharest. The location was chosen to avoid direct competition from other Internet cafes
in the city, and also, to direct more of the marketing efforts toward the local people who might want to use fast dial-up connections, but who dont want to pay
the extra money for broadband or satellite Internet coverage. Its estimated that well need a $200,000-$500,000 (USD) for start-up costs of this endeavor.
Our plan is to provide an Internet caf? with a warm ambience (and good coffee) as well as 10 computers that offer a fast connectivity - as this is what
Internet users want from such a caf?. Marketing will predominantly be word-of-mouth (though there will be some advertising used). The marketing effort will be spearheaded by the caf?s website, which
will reach out to the social networking sites as well. The target market will predominantly be younger people who are locals, though
we wont turn away foreign tourists. Our belief is that Romanians like the Internet, but become frustrated over the slow speed that many of the current Internet cafes offer. With
a reasonable price and tasty food and coffee, we believe we will be able to break even during the first year and show a profit during year two. Overview
Since the fall of communism, Eastern Europe overall has taken off in terms of capitalism and free market success. Romania has been no
exception. Though the country struggled during the early 2000s because of an economic recession, its accession to the European Union in 2007 lured many foreign investors into the country. It
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