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Essay / Research Paper Abstract
This 4 page paper examines the position of Apple in 2010 after the launch of the iPad to asses the firm, performance and problems in order to consider how the firm should compete in the future. The bibliography cites 2 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEapp2010.rtf
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Unformatted sample text from the term paper:
collage drop out; they had the idea of the company bring easy to use computers to everyone. The development of the Apple was a success but they soon lost out
as Microsoft with IBM became the dominant model with the development and sales of the PC. However, despite difficulties and the firms loss of competitive advantage it has been able
to survive. A major part of this survival has been the iPod. The iPod was introduced not only as a MP3 player, but as a lifestyle
product, Apple was moving into a different market trying to sell as lifecycle and the empowerment of cusomters I the way that they used technology; freeing them in a way
that traditional PC technology failed to achieve. This was highly successful initial; salsa may have been sluggish but the firm developed a significant first mover advantage, one that this time
they kept. The sales of the iPods were supported with iTunes on the internet, software that sold music tracks legally at a low cost and also helps organized the iPod.
iTunes also gained the first mover advantages for online music sales and supported iPod sales as it was not compatible with any other MP3 player. As the
iPod aided the Apple image and increased Apple brand awareness and positive associations the iPod sales were helped with iTunes. These increased and positive impressions allowed for more channels of
distortion to be opened, including Apple shops and the support of more online sales which was also seen to reflect on the control over the channels of distribution.
The pattern of lifestyle products and the leveraging of technology have continued; the iPhone has been highly successful, however, the maybe argued December the marketing decisions regarding the
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