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Essay / Research Paper Abstract
This 5 page paper provides an evaluation of an article continuing statistics. The purpose of the review is to question the validity of statistics and how easily statistics can be erroneously interpreted. No additional sources cited.
Page Count:
5 pages (~225 words per page)
File: RT13_SA247art.rtf
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subject. He explains that this is especially true when " there is a pretty face on the television screen" (p.PG). Although the piece begins jokingly, the article soon reports on
statistics that suggest for most men, news goes in one ear and out the other when it is presented by pretty women like Katie Derham or Kirsty Young (2002).
In other words, this author reports on a new study that says men cannot pay attention to anything when a pretty woman is providing information. It goes on to say
that the more attractive the newscaster is, the less likely men are to listen to what she has to say (2002). Instead, men are more likely to remember a
report provided by a man because he would not have sexual fantasies about the presenter (2002). Many people experience this phenomenon more overtly in movie theaters when sex symbols appear
on the screen and the opposite sex thinks more about the individual actors than about the plot of the film. The author bases this idea not on mere speculation. There
are now facts to back up the premise. Psychologists monitored the attention levels of 1,500 male viewers during news programs and discovered that it changed in relationship to the attractiveness
of the presenter (Utton, 2002). In the study, as many as three quarters of the participants did not recall anything during the first 30 seconds of broadcast as they were
too busy evaluating how attractive each presenter was (2002). Attention levels did increase after that, but only 40 % (2002, p.PG) could remember details of a story from a
bulletin when the newsreader was rated as attractive. However, 72% (2002, p.PG) remembered the story when the presenter was rated as unattractive (2002, p.PG). This study conducted by the
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