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Essay / Research Paper Abstract
This is a 12 page paper that provides an overview of cultural aspects of foreign direct investment. The case study of ABB Transformers, Ltd. is used as an example. Bibliography lists 8 sources.
Page Count:
12 pages (~225 words per page)
File: KW60_KFabbtrn.doc
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Unformatted sample text from the term paper:
of value can be realized from such arrangements, but by the same token, organizational leaders must strive to be aware of how deeply seated cultural conditions in foreign markets can
impact ones ability to effectively do business there in unforeseen ways, and even expose the organizational to unforeseen legal and financial liability. Case Summary This section of
the paper helps the student begin to summarize the case study that forms the topic of the paper. In order to better understand the principles of how cultural conditions can
impact foreign direct investment, one might consider a case study of just such a scenario. Suppose that a company, ABB Transformers, Ltd., has been conducting business in Viet Nam for
years, but is now facing something of a crisis. After a massive layoff in the face of unfulfilled market expectations, Eric Nylund, the General Director of ABB, now faces criticism
from the local media after a group of employees who were laid off decided to sue ABB for wrongful termination and managed to attract media attention sympathetic to their cause.
Their claim is that Nylund is responsible for the losses faced by the organization rather than the market, and that their layoff was thus avoidable, and that Nylund is responsible
for their losses. Nylund counters that severance packages offered by the organization are more than fair with regards to the countrys legal codes. ABBs involvement in Viet Nam came roughly
six years earlier when a feasibility study indicated that merging into a joint venture with CTBT, a state-owned transformer producer controlling some 70% of the Viet Nam market) would prove
a profitable move. ABB already controlled a major portion of the transformers market in its native country and looked to expand as securing a competitive advantage through technological superiority had
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