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Essay / Research Paper Abstract
A 5 page paper. The case scenario is about a brewing company that wants to add non-alcoholic beer to its product line. They also want to expand their business to another state. The analysis uses the 4 Ps of the marketing mix in relation to the new product and uses this same approach along with Porter's five forces to discuss expanding to another state. Bibliography lists 2 sources.
Page Count:
5 pages (~225 words per page)
File: ME12_PG715080.doc
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