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A 4 page case study of Converse. Converse is a shoe company founded in 1908 in Massachusetts. In 1917, the company introduced a canvas, high-top shoe that it called the "All Star." In the 1920s, a semi-professional basketball player named Charles "Chuck" Taylor joined the Converse sales team and began aggressively marketing the shoe throughout the Midwest as he ideal shoe for recreation and sports. For the next four decades, "Chucks," as they became known, were the shoes to have, particularly on the basketball court. This case study of Converse and Chucks looks specifically at its branding strategy. No bibliography is offered.

An 8 page research paper that, first of all, examines the difference between leadership and management concepts while also providing a personal philosophy of leadership. From this orientation, suggestions are then offered that illustrate how team building concepts and organizational theory, including change theory, can be applied to nursing clinical practice. Contemporary nursing is a constantly advancing, changing field in which knowledge is advancing in all specialty fields at an accelerated rate. In order for nurses to continue to offer the optimum in evidence-based patient care, there must be a synthesis between leadership and management that encourages nurses to keep "at the top of their game" and thereby reach their full potential as healthcare professionals. Bibliography lists 8 sources.

A 3 page essay that comments on director Steven Sodenbergh's 2001 film Traffic, which is concerned with drug traffic in North America, and traces its flow from the bottom of the supply chain to the top. In presenting this overall picture, the movie tells several parallel narratives that sometimes link together; sometimes not. At every level of the drug trade, the filmmakers show that the pivotal issue is about making money. Examination of this film demonstrates that it offers an overt message concerning the social and political issues that are associated with substance abuse and addiction. Bibliography lists 1 source.

A 10 page paper. The real estate industry is vast and multifaceted. This essay provides a brief overview of the industry, identifying some of the many different occupations within it. The essay comments on trends and provides a brief history of the industry in the U.S. The four largest real estate corporations are identified with a table comparing their sales and transaction volumes for 2004. The writer provides a brief description of each of the four top companies, including their products and services, mission, growth and brief analysis. Bibliography lists 14 sources.

7 pages in length. Afflicted with a malady of phobias, the lead character in Frank Oz's What About Bob? strikes a simultaneous chord of compassion and confusion with audiences. Played by Bill Murray, Bob's mental composition is comprised of such life-altering irrationalities as agoraphobia, claustrophobia, hypochondria and obsessive-compulsive disorder, all of which work synergistically to make him a walking, talking idiosyncrasy. His behavior, while wholly innocent, is over the top for his regular therapist to deal with so he is referred to emotionally absent and narcissistic Dr. Leo Marvin (Richard Dreyfus); after one session, Marvin alerts Bob to the fact that he will be unavailable for the rest of the summer on family vacation. This news sends Bob into a tailspin of – yet another psychological disorder - separation anxiety – until he is able to finally track down Marvin at his lake house. Phobic manifestations notwithstanding, Bob easily worms his way into the hearts of Marvin's family but forever remains an overwhelming irritation where the doctor is concerned, who truly has no idea what it means to be compassionate in a field where such emotional connection is key. Bibliography lists 8 sources.

7 pages in length. The Enron debacle clearly illustrates how establishing and maintaining corporate ethics is the cornerstone to continued success, both on a personal and professional level. Constant nurturing of moral judgment and a specific code of ethics are necessary in order to perpetuate the positive image required to uphold such policy. The five primary elements of such nurturing include having a clear and concise forthrightness, which is substantiated by culture; appropriate and applicable conformity with regard to difficult situations; managerial involvement and awareness on ethics issues; a nurturing program that is wholeheartedly supported by top management; and staff involvement. These concepts, which are both interrelated and individual at the same time, represent a complete quest toward ethical decision-making. Bibliography lists 6 sources.

An 8 page research paper that offers the outline for a proposed research study into motivational factors for high school students. There is an old saying that you can lead a horse to water, but you cannot make it drink. Likewise, high school teachers constantly try to offer the curriculum in a manner that engages their students minds, but fail to connect with many of the adolescents that they are trying to reach. In 1984 and 1989 a Gallup/Phi Delta Kappa national poll of educators found that lack of student motivation was a top concern of all public school teachers surveyed (Gonzalez, 2002). The question that these teachers ask, that is, "what is the key to unlocking student motivation," is the principal question to be addressed by this proposed study. The paper consists primarily of a review of literature on this topic before discussing possible ways to complete the proposed research study. Bibliography lists 10 sources.

A 5 page paper discussing the practice of reinforcing soil with narrow steel bands, a technique that provides immense benefit in soil stabilization for construction projects and can reduce costs as much as 50 percent. This method of reinforcing soil for construction purposes has been found to be useful in a variety of settings and for a wide range of purchases. It is useful in virtually any setting in which there will be static or dynamic stresses on supporting soil, such as bridge abutments or roadways running along the top of sloping terrain. It is also useful in areas in which earthquake activity is common. Includes 2 figures. Bibliography lists 6 sources.

A 5 page essay that analyzes an article relative to how it portrays multiculturalism in American. This article offer a transcript of a CNN financial news broadcast hosted by Valerie Morris, which aired April 21, 2004. The topic under discussion for this broadcast was the fact that a magazine Diversity, Inc. announced its top 50 companies for diversity, with PepsiCo "shooting up" the list from 25 last year to number 5 on the new list. Examination of this article demonstrates that the media--and mainstream culture in general -- tends to characterize the diversity of the US population through stereotypical images that offer little to towards a better understanding of that diversity. Bibliography lists 1 source.

A 4 page essay that contrasts and compares Kate Chopin's The Awakening, published in 1899, and Caryl Churchill's Top Girls, first performed in 1982. The writer argues that these works represent feminist literature separated by close to a century of world events and feminist progress. However, the concerns of these authors are still very similar. They each emphasize the conflicts inherent in women's lives due to the restrictions imposed by society and by motherhood. In each case, the author highlights how society, as defined by men, necessarily impacts the relationship between mothers and their children. Social context and expectations, childbirth and maternal instinct are addressed by both Chopin and Churchill and shown to be part of the same interconnected web, which serves to influence how women react to motherhood in each work. Bibliography lists 7 sources.

The differences between the Virginia and New Jersey plans for the U.S Constitution demonstrate the conflict between large and small states at the Constitutional Convention of 1787 and it is the melding of these counter plans that responds to today’s class struggles, allowing no one side to claim permanent power over the other. While the wealthy Virginia legislators offered the original concept of separation of constitutional and political powers, the New Jersey farmers sought autonomy. The consensus reached parlayed both concepts into a single plan to provide protection for people and states of all means in the final draft of the Constitution. However, reaching that consensus began with strong arguments and divisions between the large and small states concerning at least the top two branches evolved out of the Convention. 1 work cited. jvChgAmr.rtf

A 15 page paper. Employee surveys have been used for many years. They provide a company with insight and knowledge about how employees feel about the items included on the survey. This essay discusses the many factors involved in the success and effectiveness of employee surveys, including the purpose and objective of the survey and the involvement of top management; using and communicating results to employees; examples of how two companies approach the employee survey process; and the trends in employee attitude surveys. The essay concludes with a sample list of questions that could be included in such a survey. Bibliography lists 11 sources.

A 7 page paper that begins by explaining and discussing pluralism and elitism. The writer takes the position that while the U.S. is neither pluralist nor elitist, it is more elitist. The writer then justifies the argument by commenting on how wealth brings power. The growing disparity between the top and bottom 20 percent of the income index is offered as support for the wealthier becoming even wealthier and more powerful. Madison's thoughts about checks and balances are brought into the discussion but the writer points out the founding fathers were the elite at the time. Bibliography lists 6 sources.

A 4 page paper. CEOs and other top executives receive extremely large compensation packages that include salary, bonus, direct stock and stock options, along with other perks. In 2002, however, some of these executives took only their base salary and gave up any kind of cash bonus or direct stock. The CEO of Citibank was one of those executives. This essay reports the compensation packages for the CEOs of Citibank and JP Morgan Chase, Inc. The writer makes some suggestions for compensation packages that would ease management-labor tensions and that might lead to greater dividends for investors. Bibliography lists 4 sources.

3 pages in length. Exposing industry fraud has become a regular occurrence in today's business community, particularly within the finance industry. On the heels of the Madoff scandal comes an eight billion dollar operation by Stanford Financial that has all the earmarking of a Ponzi - or pyramid - scheme involving high-yielding certificates of deposit from an Antigua-based offshore bank. Keeping with the standard format of blatant deceit is that of lying to authorities in the quest to throw them off the scent, withholding critical information (which is otherwise known as lying by omission), and eventually turning coat when a player's back is against the wall. All of this and more has taken place over the past week as the result of a four-year investigation of Stanford Financial, R. Allen Stanford (sole shareholder) and a handful of top executives, not the least of which includes chief investment officer Laura Pendergest-Holt and chief financial officer Jim Davis. Bibliography lists 3 sources.

6 pages in length. Lessons learned from the hazardous waste incident at Love Canal were ones that did not need to be taught; rather, there was no learning curve involved with knowing that building a community on top of a defunct waste site had the potential - if not sooner than most certainly later - to become an environmental disaster of massive proportions. That such a lesson would need be taught to developers is unsettling on its own; to have developers make the conscious decision to place myriad families directly in harms way for the benefit of a buck speaks to a breach of ethics no amount of remuneration could rectify but that a handful of new legislation could attempt to prevent in the future. Bibliography lists 6 sources.

5 pages in length. True knowledge – or the Absolute – is what Hegel aspired to grasp through consciousness. His desire to achieve such an all-encompassing objective was meant to start at the beginning with the very basic of all knowledge – sense knowledge – and escalate directly to the top to absolute knowledge. Step one in his groundbreaking compilation of scientific thought was that of sense certainty, a concept that was thoroughly developed in 'Phenomenology of Spirit.' The writer discusses how Hegel's attempt to define the notion of absolute knowledge led him down a path of discovery that postulated the very essence of being, inasmuch as the philosopher carefully contemplated the various avenues one must travel as a means by which to reach the state of absolute knowledge. No additional sources cited.

A 6 page paper. Forensic accountants have a special set of skills, characteristics, and traits. They are part accountant and part detective. They are highly analytical. This essay identifies the top five skills forensic accountants need. The paper discusses other knowledge, skills and traits these professionals need to have to be effective. How their jobs are linked to operations is discussed. The legal difference between an auditor and a forensic accountant as well as the essential legal activity of appearing in court is discussed. Finally, two real cases are described. Bibliography lists 3 sources.

An 8 page research paper investigating the ways in which negative publicity might have affected the performance of the nation's top two tobacco companies in the stock market. Some analysts have said that the companies' stockholders are bearing the brunt of the rash of lawsuits and multi-billion dollar settlements in questions of tobacco-related health concerns and that the losses are 'unfair' to the long-time investors. Philip Morris, the leading cigarette manufacturer, consistently posts gains and their three-year stock performance mirrors that of the DOW Industrials. RJR Nabisco posts performance that wanders all over a graph. The paper concludes that management practice is costing some stockholders even more than billion-dollar settlements. Bibliography lists 11 sources.

9 pages in length. The world has labeled John D. Rockefeller, founder of Standard Oil Company, a ruthless capitalist for his harsh business tactics and unpleasant disposition toward his workforce. This may be some people's interpretation of one of the nation's most influential magnets, but it is hardly the truth. Rockefeller was, indeed, high on the country's list of top industrial geniuses. This is quite evident not only in assessing his contributions but also in his savvy business practices, as well. The writer discusses the fact that while Rockefeller possessed a touch of imprudence when it came to matters of money, he was by and large a significant credit to society. Bibliography lists 6 sources.

An 11 page paper discussing the theory behind motivating employees. Following a decade of downsizing, cost cutting and merging, more and more businesses look for ways to give their employees what they want. Too many companies believe that employee motivation rests in monetary rewards, without either realizing or acknowledging individuals' needs for recognition. Formal studies and informal surveys alike reveal that while managers often will list money as the top factor in motivating employees, the employees themselves are much more likely to list first their desire for recognition, for someone to let them know they truly have done a good job, a fact well known by some of the country's most successful companies. Bibliography lists 10 sources.

30 pages in length. Too many companies believe that employee motivation rests in monetary rewards, without either realizing or acknowledging individuals' needs for recognition. Formal studies and informal surveys alike reveal that while managers often will list money as the top factor in motivating employees, the employees themselves are much more likely to list first their desire for recognition, for someone to let them know they truly have done a good job. Today's most successful companies are ones in which employees have no question of the regard in which the company's leadership holds them. Bibliography lists 20 sources.

A 6 page paper discussing the holistic view of manufacturing plant maintenance. TPM as a strategic tool quite possibly could become the telling factor that separates the most successful companies from those whose overall performance is strong but never spectacular. In today's increasingly competitive business climate, organizations must operate as efficiently as possible. While TPM alone likely will not yield that edge that has the potential of sending the organization to the top of its industry, it can nevertheless make important contribution to the overall success of the company and contribute to the organization's sustained competitive advantage. Bibliography lists 8 sources.

An 10 page research paper that includes Nike's earnings as reported to the SEC. Nike was founded in the mid-1960's by a former college track star to import high-quality athletic shoes. Total revenues in 1996 were more than $6.5 billion, and the company is expected to top $8 billion for 1997. As the U.S. market for athletic footwear and apparel matures, Nike is looking outward for its future growth, particularly to the world soccer market. Other cultures of the world are much more reserved in the types of advertising they will tolerate without offense, however, and Nike needs to closely study those cultures they see as most important to their success in the global marketplace to avoid risking alienating millions of people to the point that Nike's global ventures become unsuccessful. Bibliography lists 7 sources.

A 15 page paper discussing corporate strategy at Honda. Honda Motor Company went to the crest of the hill of decline in the early 1990s, and it has only been the astute leadership of CEO Nobuhiko Kawamoto that prevented a free fall from the top. Honda was found to be suffering from what Kawamoto called 'big company disease,' ironic within a Japanese company that contributed to the upheaval in the US auto market in the 1970s and 1980s that led to radical changes not only in the manner in which American cars are constructed, but in the philosophy behind designing and selling them as well. Bibliography lists 14 sources.