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Essay / Research Paper Abstract
A 6 page expansion of another paper of the same name discussing one individual's choice of marketing as a career. In this time of rapidly-evolving technology, marketing is always relevant and always needed. Electronics technicians and TV repair people know all too well that not every occupation remains relevant regardless of the changes that occur around them. Marketing provides both variety and security, while also providing learning opportunities and a reason to study the choices that people make. This expansion also discusses Coca-Cola's New Coke fiasco. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSmktgCareer2.rtf
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Unformatted sample text from the term paper:
of Mary Kay Cosmetics was famous for her "isms," the homilies that only Mary Kay could pull off in either large or small groups. One was "nothing wilts faster
than a laurel rested on;" another was that "nothing happens until someone sells something." Sales itself was not overly appealing because it seemed to be either "order taking" or
pressuring someone to take something for reasons that did not serve the purchaser, without much apparent middle ground. More experience proved that perspective to be wrong, of course, but
in the meantime the broader issue of marketing had itself come to be more interesting. Making Choices What causes people to make the
choices they do? The choice of whether to marry someone requires much time and thought; the choice of whether to pick up a Coke or a Pepsi likely does
not. Heather Pawlowski was an electrical engineer with National Semiconductor who would walk the aisles of retailers and wonder "why people bought different brands" (Boyle, 2005; p. 62).
When she decided to pursue an MBA, she went into marketing because it caused her to ask more "what if?" questions than did electrical engineering. Now a vice president
(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions natural to Heather Pawlowski underscore her livelihood
rather than being only a matter of natural curiosity. The student writing on this topic may have had a similar experience to include when writing his own paper. Personal
Experience Sears has suffered in recent years, but there are a few areas in which it has a decided advantage. Perhaps the
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