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Essay / Research Paper Abstract
A 6 page overview of the business history of these two companies. This paper emphasizes both the strengths and weaknesses of these companies and addresses specific questions regarding their performance and future potential. Bibliography lists 1 source.
Page Count:
6 pages (~225 words per page)
File: AM2_PPbsStdys.rtf
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Unformatted sample text from the term paper:
can yield valuable information regarding the dos and dont in business strategy. This is certainly the case for Pepsi Cola and Wal-Mart. These businesses are, in fact, two
of the most successful business of all time. The chapter "Pepsi: Promoting Nothing" contrasts the business strategies of Coca Cola and Pepsi. Each of these companies is facing
the reality that the cola market is relatively static. That market has, in essence, reached a climax in growth and consequently neither of these major players seem to be
able to get any real advantage over the other unless they pursue new and unique products. These products, however, must be cost efficient in terms of their production.
Pepsi thus introduced a product called Aquafina, a water product that essentially came from the tap yet which was filtered using reverse osmosis and had ozone added to prevent bacteria
growth. Pepsi regarded Aquafinas niche as being identified as a "unisex, mainstream" drink verses a product targeting women and high end consumers such as those targeted by Evian, one
of Pepsis competitors in the bottled water market. With Pepsis entry into the niche, bottled water quickly proved to be a
market that (unlike the cola market) was anything but static. Intrigued with the concept, Coca Cola soon joined Pepsi in the bottled water market. Coca Colas strategy, however,
was just a little different. Its product, Dasani, featured a bottled water that featured added minerals such as magnesium sulfate, potassium chloride, and salt. Its product too was
a tremendous success. By 2001, however, Coke and Pepsi would find many competitors in the bottled water market. Nestles Perrier Group was the most formidable competitor and held
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