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Essay / Research Paper Abstract
This 5 page paper considers why Labour won the general elections in the UK in both 1997 and 2001. Factors discussed include marketing and the use of image and changing perceptions along with policies such as education and the emergence of 'sleaze'. The bibliography cites 3 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEnewlab.rtf
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Unformatted sample text from the term paper:
also be seen as a system that will give rise to large swings in a two party system. For many years there had been a Conservative government, yet in the
last two elections, this majority has changed, with Labour not only gaining the majority of seats in the House of Commons, but gaining a very large proportion of the seats.
This change can be seen as occurring for many reasons. When we look at the situation prior to the first, 1997 election then we see a pattern emerging. There
is an increasing trend towards voter apathy. The number of people voting at each election had been dropping in the past few years, and both 1997 and 2001 were also
low turn out years. In 1997 there was a feeling that there a need for change. The Conservative government had been in power for nearly two decades, there was
a generation that had never known a Labour government. There had been boom times and problems and when there are economic troubles in a country it is the government that
will be blamed for their management of the economy. The election of 1994 was close, it was predicted that Labour would win, however, this did not happen. Both Labour
and the Conservatives were both surprised at the result. Neil Kinnock had been at a pre-election conference that looked more like a victory party than a campaign gathering. It is
through that this alone may have persuaded enough Conservative voters to get out and vote, and prevent the labour victory, at the same time as reassuring Labour voters, and reducing
their perceived need to vote. After this is was apparent there was a need for change, and it was this change that can be seen as one of the many
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