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Essay / Research Paper Abstract
This 3 page paper focuses on marketing and how the Internet can facilitate sales and marketing. The auto industry is used as one example. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: RT13_SA413I.rtf
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Unformatted sample text from the term paper:
years (Velarde, 2001). Indeed, a decade or two ago, the Internet was very new and virtually non-existent in the general user community. It was a pie in the sky
idea, perhaps in Al Gores mind or in the mind of the true creators, but the inevitability of the Internet and progress in the area was made very rapidly.
The advent of the computer had changed marketing and advertising forever as print would no longer be as profitable. The Internet has created a niche for companies to advertise in
real time and would become a medium that could be accessed at will. In the past, advertisers placed their bets on the Neilson ratings and commercials airing at just
the right time. They spent a lot of money on the Superbowl and still do. However, now there is Tivo and the Internet and a host of things that has
effectively changed the landscape of marketing. Indeed, Internet marketing is vital for todays businesses. The Internet is a significant area of interest for marketers for a variety of
reasons (Hoffman & Novak, 1995). In part, it is a numbers game. It has been suggested that as of January 1995, more than 4.8 million computers were connected
to the Internet (1995). One can imagine that number is much greater today. In any event, where there are users or consumers, there is a marketing niche. The
idea is for marketers to capture the interests of the consumers and sell them items just as they would in print or through television ads. Another reason for the popularity
of the net is that the market seems to prefer decentralization (1995). Also, the web is representative of a broader context in which other media exist (1995). The web is
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