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Essay / Research Paper Abstract
A 9 page paper discussing anticipated
marketing effects of euro circulation on a British cheese producer. When the euro
replaces the national currencies of member states beginning January 1, 2002, there will be
a two-month period in which retailers will be required to operate in both euros and the
national currency. After that, only euros will be legal tender. UK companies have an
opportunity to promote their products in a positive light during this time and in the months
preceding it. Because the UK will not be adopting the euro, UK companies face fewer
conversion issues. The paper includes a discussion of effects on the marketing mix, the
four Ps. Bibliography lists 10 sources.
Page Count:
9 pages (~225 words per page)
File: CC6_KSeuro2002.wps
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