Here is the synopsis of our sample research paper on TRAVEL MAGAZINE STRATEGY - OUTSOURCE OR NOT?. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4-page paper focuses on outsourcing issues, as they pertain to saving a company money. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTtravelma.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
meant the demise of two partners, with the remaining partners not wanting to bring more into the situation. To save funds, therefore, the remaining partners need to be willing to
outsource at least five of the magazines business processes. The question we ask is: Which ones? Before determining what, exactly, needs to
be outsourced, its a good idea to understand what, precisely, goes into magazine publishing. In his excellent article about starting a magazine, Tom Pearson notes that "to do it right,
magazine publishing is less a one-person operation . . . there are more hats to wear" (1999). The tasks include writing and layout. There are other areas to focus on
as well. Editorial ubmissions need to be answered (which is a lot of work in and of itself). Subscriptions need to be fulfilled, with renewals mailed out in a timely
fashion. Speaking of fulfillment, the magazines themselves have to be mailed, or sent to newsstands, so theres a distribution issue involved. Mailing lists need to be compiled and constantly renewed
and updated. Advertising needs to be sold and grants applied for. And this is even before the magazine itself is put together. For the product itself, writers, designers, proofreaders and
printers are necessary. If we were to break down the processes into five components, theyd probably look something like the following:
Operations: printing, mailing/distribution, list maintenance Sales: subscriptions/circulation, ad sales, overall marketing functions
Editorial: writing, editing, art/photos, layout, proofreading Administration: phones, letters, other paperwork Fulfillment: delivery of
...