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Essay / Research Paper Abstract
A 30 page paper proposing that GM makes its internal efforts external as well, to gain customer value from designing and implementing true sustainable practice. Less waste and avoidance of future cleanup positively contributes to the company's bottom line and promotes it externally as a socially and environmentally responsible organization. Bibliography lists 29 sources.
Page Count:
30 pages (~225 words per page)
File: CC6_KSstratGM2.rtf
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Unformatted sample text from the term paper:
Description 4 Environmental Analysis 5 External Environment 5 The Industry 5 Economic Considerations 8 Focus on the US and Europe 9 Internal Environment 9 SWOT Analysis 12 Strengths 12 Weaknesses 12 Opportunities 13 Threats 13 Mission, Vision and Values 13 Mission and Vision 13
Values 14 Goals and Strategies 15 Long-Term Objectives 15 1. No Waste 15 2. Consumer Awareness 16 3. Promote Volt 16 4. Greater External Focus 16 5. Dow Sustainability Index 17 Matching Mission and Strategy 18 Conclusion 18 Appendices 20 Appendix A: Description of Strategic Planning
Process Used 20 Appendix B: Information to Communicate to the Public: The Lordstown Facility 22 ISO 14001 22 Corporate Environmental Responsibility 24 Paint Shop 25 Recycling 26 Summary 26 Appendix C: Critical Success Factors 28 Appendix D: Communicating
the Plan 30 Executive Summary GM is a leader among auto makers - indeed among businesses of all types - in environmental
responsibility, addressing the environmental aspects of both its products and its operations. Refreshing among US businesses, GM rejects the superficiality of political correctness and targets real and sustainable environmental
goals at every turn. It is not taking advantage of the full value of that commitment, however. Though currently the company plans to make half of its 181
manufacturing sites throughout the world "zero landfill" by 2010 and already has accomplished that goal at ten current facilities (Puckrik, 2008), GM is not claiming the customer value it could
gain from such an accomplishment. The result is that GMs market share has dipped below 20 percent for the first time in its history (Berkowitz, 2008) and competitors (i.e.,
Toyota) are gaining all of the markets accolades for being "environmentally friendly" when in reality it is GM that is the clear leader in environmental sustainability in all areas of
production and operation. The proposed strategy for GM is to make its internal efforts external as well, to gain customer value from designing
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