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Essay / Research Paper Abstract
This 11 page paper examines Starbucks, looks at their position in 2010 and then considers potential influences may be felt over the next decade in order to determine potential opportunities for business and proposes long term objectives. The bibliography cites 7 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEstar10year.rtf
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Unformatted sample text from the term paper:
6. Long Term Objectives 10 References 12 1. Introduction Starbucks is a well known coffee shop chain, with both company owned stores and a large
number of franchise stores that have allowed the firm to grow to more than 16,000 cafes. There have been many influences on the company; the poor economic climate of 2008
- 2010 has had a negative impact, increasing aware of health issues has had a constraining impact on coffee markets, as well as the way that that technology has influenced
operations and has been used to improve supply chain management as well as in marketing. However, for the firm to move ahead it is necessary to look not only at
past and present influences, but at the influences that are likely to be felt in the short and long term future in order to identify potential impacts ion business and
develop strategies to deal with them. The paper will look at some of these influences with the aim of looking at which influences are likely to be felt in the
future and then consider how the firm may develop with these in mind. 2. Economic Influences The way in which economic influences impact on the business the firm
is set by looking at the historical performance of a company during times of economic change. This Starbucks it is possible to predict that the general economic impact will be
reflected in sales, where there is a recession is likely to be declining sales, where there is economic growth is likely to be increased demand, this is a normal action
for the sale of everyday nonessential goods (Nellis and Parker, 2006). This can be evidenced by looking at recent financial performance, in 2008 the company had total revenue $10,383 million,
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