Here is the synopsis of our sample research paper on STRETCHING THE EASY BRAND. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page paper hypothesizes what the next product will be for the Easy dot com company. Using the concept of brand stretching, this paper delivers strong examples for the next Easy dot com company. Also included are details for the potential company in analyzing an idea's potential for market penetration. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_mbeasy.rtf
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Unformatted sample text from the term paper:
economics deals with the bottom financial line and each page should in some way or another address how the shareholder(in this case EASY dot com) will be able to make
more money with a new line or product. For example, the student could begin by stating that in this, the age of brand stretching, one could easily visualize many endeavors
for the EASY-dot,com corporation. First there was the EasyMoney.com, then the EasyValue.com, and finally, the EasyCar.com. These have all been very lucrative, it would seem, for the shareholders and in
an attempt to penetrate the marketplace and to flood all cyber space with the idea will have to continue to up the ante in order to remain competitive with current
contemporaries. Given the statistics, one could hypothesize that the next area in which the EASY company might move toward would be in the pharmaceutical industry. Why the pharmaceutical industry? For
one thing, it provides a service and fills a niche that seems to be underrepresented on the internet in comparison to home shopping. Also, the convenience that an internet pharmacy
could offer could be an incredible draw, appeal to a wide range of persons and demographics, and lend itself to deep market penetration. All good buzz words in the industry.
Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction of a pharmacy network is to actually analyze
what happens when one is considering product placement on the internet and how that product placement might expand from cyber space to the real brick and mortar world. When one
places a product or service into the public sector, it has to be able to perform double duty. This double duty means that the product or service not only has
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