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Essay / Research Paper Abstract
This 9-page paper examines the corpororate culture of Southwest Airlines and how it adds to the company's success. Bibliography lists 5 sources.
Page Count:
9 pages (~225 words per page)
File: D0_MTswacorcu.rtf
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Unformatted sample text from the term paper:
there was no specific company mentioned, this paper will examine Southwest Airlines. Southwest has made an art out of building a positive organizational culture, which shows in its outstanding customer
service and fairly low turnover rates. Introduction Many companies say they walk the talk when it comes to successful organizational concepts. But
these are typically the companies that can implode (such as Enron) or that run into problems when they talk a lot, but dont implement. This can be seen in massive
turnovers, low production and poor customer service. But there are a few companies out there that do walk the talk because they
implement procedures and regulations to ensure that employees are motivated and happy. Happy employees are the path to great customer service, its felt.
Southwest Airlines, which is headquartered in Dallas, TX, is one such company. The company opened in the early 1970s and went up against the major airline companies by offering
low-cost, short-hop flights to spots throughout Texas. In time, the airline grew and developed a loyal customer following. The reason why it developed this loyal following was because Southwest knew
(and still knows) how to keep their employees happy. Rather than focusing on customer service, SWAs motto is employee first. The belief is that by treating the employee right, the
employee, in turn, will treat the customer right. In short, the way SWA treats its people is seen by this companys ability
to attract, hire and retain the cream of the crop. Organizational Culture Many academic and business writers point out that organizational
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