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Essay / Research Paper Abstract
This 20-page paper is a sample of a marketing mix and strategy plan for soccer cleats that are fastened with Velcro instead of tie shoes. Issues surround target market identification, as well as pricing strategies, distribution and promotion. Bibliography lists 5 sources.
Page Count:
20 pages (~225 words per page)
File: D0_MTmarcle.rtf
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Unformatted sample text from the term paper:
2003; see also WBC/SBA, 2001). An important part of the marketing mix therefore involves the product itself, the price, how it is promoted and where/how it is placed/distributed (White, 2003).
In other words, the 4 Ps. In this paper, well be examining the marketing of a fictitious product - the slip-on soccer
cleat. Well take a look at the product description itself (and the need for it, which is important in any kind of marketing plan), and then well analyze other components,
such as the target market, the barriers to entry/competition, the pricing strategies, the channels of distribution (i.e., placement), how this product will be advertised and the budget/forecast (which will be
an examine of how such a thing is calculated). The goal of this strategy is to get as much information about
this product into the hands of as many members of the target market as is humanely possible. As this is a new product, the potential share attraction and growth should
be considered through the roof. This product is classified as a "pioneer" product, meaning the first of its kind on the market. If managed and marketed right, the product should
do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the
product itself. Once upon a time, the marketing theory was that if an entrepreneur were to build a better mousetrap and then promote it properly, people would flock to
his door. But when the theory of the 4 Ps and marketing mix came along, the idea of the better mousetrap changed a little bit. Rather than building
...