Sample Essay on:
Publicity and the Media

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Essay / Research Paper Abstract

This 6 page paper focuses on The First Birthing Center, a case study submitted by a student. How publicity negatively and positively affects the opening of this center is the focus of the paper. The paper includes a sample Op-Ed piece, a sample press released and a list of applicable local news resources. An example interview is also included. Bibliography lists 4 sources.

Page Count:

6 pages (~225 words per page)

File: RT13_SA340NY.rtf

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Unformatted sample text from the term paper:

witnessing a news interview, facts are taken out of context and people are put on the spot. When jury trials are covered for instance judges are afraid that a jury pool will be tainted due to speculation, nuances and leaked facts. Clearly, the media is not unbiased but even reporting a certain way can create a certain image--wanted or unwanted--for any facility or activity. Therefore, in studying media and how it can have different outcomes, it is important to use an example. Through the use of a case study, one can see that indeed, the media can be used to help facilitate the proliferation of a project but on the other hand, the media can make someone or something look bad just to get ratings or capture the interest of a jaded public. In studying media, a case study submitted by a student will be used. The case study assumes that a new birthing center in Nassau County, New York will be opened. There are advantages and disadvantages in using the media to publicize the event. II. Advantages and Disadvantages of the Use of Media In order to publicize an event such as the one submitted in the case study, it is important to note that there are both positive and negative aspects of using media. On the positive side, the knowledge that a new birthing center is opening will provide the public with necessary information about their health care options. Using 1998 Census data for the county, it had been noted that in 1994 there were 19,153 live births ("Nassau, NY," 2003). In that year there were 123 infant deaths (2003). While only a small percentage of deaths result from the birthing experience, all prospective parents are concerned about safety when giving birth ...

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