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Essay / Research Paper Abstract
This 10 page paper takes a look at how marketing for e-businesses vary. Price discrimination is discussed along with monopoly theory. Several examples are provided. A chart is included. Bibliography lists 9 sources.
Page Count:
10 pages (~225 words per page)
File: RT13_SA119E.doc
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is discussed along with monopoly theory. Several examples are provided. A chart is included. Bibliography lists 9 sources. SA119E.doc I. Introduction
Creating a business on the Internet is something that is not unlike creating a business in the brick and mortar world. However, marketing an e-business today is quite a
bit different. Many old rules about competition, price-setting and monopolistic competition are altered just a bit as the web allows firms to find specific information about consumers that Macys or
JC Penney sales clerks just do not have. While the sales clerks may see a customer coming and size them up, they cannot quickly increase the price when they see
an upper class customer they know does not care about money. Questions do arise as to the ethics of gearing prices to
suit customers but on the web, it is something that certainly is feasible and is being done by some firms already. There is no question that Internet sales are big,
and it is projected that by the year 2003, business to customer e-business will be equivalent to $380 billion (Hoss, 2000, p.PG) and also by that year, professional services for
e-businesses should be greater than $50 billion (2000, p.PG) (See Chart Below). The future of e-retailing is big and so questions about marketing should be addressed.
II. Monopoly Theory Perfect competition is an idealized state. It exists when there are no particular companies dominating a market and
free trade flourishes. The consumer does best in such a market as they can practically dictate prices. Every company tries to lower their prices to compete fairly. Sometimes price fixing
...