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Essay / Research Paper Abstract
This 13-page-paper presents a thorough discussion on the changing consumer trends in Europe. The trends is changing so that today’s older generation make up more of the consumer market than ever before. Traits of both generation X and generation Y are discussed as well as what may be causing this shift. In addition ideas for marketing strategies are detailed for each type of consumer. Bibliography lists 12 sources.
Page Count:
13 pages (~225 words per page)
File: D0_CWagemkt.wps
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