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Essay / Research Paper Abstract
This 7 paper looks at the way in which a marketing communications strategy may be developed for the launch of a new product: vegetarian bread. The way a multiplication plan should be developed is discussed, followed by a strategy to launch a vegetarian bread. The utilization of information technology, including social media is discussed. The paper finishes by contrasting the way in which ignored United States may be compared to a launch in either Europe or Canada. The bibliography cites 3 sources.
7 pages (~225 words per page)
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