Sample Essay on:
Marketing / Relationship & Transactional

Here is the synopsis of our sample research paper on Marketing / Relationship & Transactional. Have the paper e-mailed to you 24/7/365.

Essay / Research Paper Abstract

This 12 page research paper discusses the differences between the relationship and transactional approaches to marketing. Specific examples of companies using each are included. Also included are examples of how companies have tried to buy customer loyalty - unsuccessfully. Which approach will be required for future competitiveness is discussed. Bibliography lists 8 sources.

Page Count:

12 pages (~225 words per page)

File: D0_Reltrans.wps

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