Here is the synopsis of our sample research paper on Marketing Plan for Nike Golf Balls. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 11 page paper provides company history and an evaluation on the firm's future. The focus of the paper is on the marketing of its new interest, the golf ball. Competitors are evaluated. Tiger Woods's role is duly noted. Bibliography lists 12 sources.
Page Count:
11 pages (~225 words per page)
File: RT13_SA025Bal.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
only--and markets them successfully worldwide. Nike today is a household name and has a certain prestige and a loyal following. Although it has endured some setbacks, Nike continually rebounds and
has reinvents itself. Nikes relatively new interest is in golf balls, a niche that has brought notoriety to the company, and may prove lucrative to this firm that had
lost some market share in the sneaker department. Nikes good luck shifted primarily due to Tiger Woodss interest in the ball and also due to the fact that the golf
ball sector is rather lucrative. Many other golf companies have decided to begin the design and manufacture of balls. Nike could in fact soon become a leader in this area
due to Woodss interest. However, the future of the company in terms of the success of the new ball, remains to be seen. In any event, Nike has always been
a significant player in the sports arena and will likely fare well in the future. The ball does however gives it the edge it seems to have needed. In order
to capitalize on the new golf ball, Nike would be wise to continue to capture the interests of more golfers. It already has a handful of loyal players which has
sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the balls in new ways and have a greater net
presence. Its websites are rather well administered. However, Nike may want to sell balls online and remain a step ahead of some competitors that only sell its prestigious lines
in certain shops. The wave of the future is ebusiness as well as bulk sales and so Nike may want to focus on marketing to a broader market, while keeping
...