Here is the synopsis of our sample research paper on Marketing Of Sun-Rize Fruit Drink. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
11 pages in length. The writer discusses various marketing concerns in relation to the fictitious product Sun-Rize Fruit Drink. Bibliography lists 12 sources.
Page Count:
11 pages (~225 words per page)
File: LM1_TLCsnriz.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
unlike other industries that rely upon a positive bottom line to remain competitive, the health food industry is faced with ever-mounting competition in this day of high-profile fitness concerns.
Staying within the industry edge is as much of a concern for the health food companies as it is for any other conglomerate. Indeed, business and marketing strategies for
this industry in general will reflect a need for simplicity and sensibility in order to effectively address "major market needs" (Anonymous #2, 1997, p. PG). Ellenaren Products, the manufacturer
behind Sun-Rize Fruit Drink, is no stranger to this concept, particularly when its newest product is one that will potentially reach a number of target markets.
Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays marketing world. Computers represent some of that confusion, as their
involvement is becoming ever present within societys framework. However, the positive side of such inclusion is that it offers "clinical information, instructional material and CD-ROM-based data to help [the companies]
practice medicine, as well as save money" (Harrar, 1994, p. S36). A turn back to simpler times with a significantly easier -- yet not boring -- approach is the
route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is because the public has been bombarded with
psychological and cultural implications that have been instrumental in "driving consumer behavior in all sorts of interesting ways" (Rosenfield, 1997, p. 27). In order to reign in some of
the competitions edge, it will be imperative for Ellenaren Products to focus upon a substantially more elementary tactic. As the century draws to a close and Millennial Fever begins to
...