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Essay / Research Paper Abstract
This 20 page paper is part of a business plan for a new Peruvian restaurant. The paper presents a plan for the organization and management and a marketing plan of the new venture. The organizational and management information includes the organizational structure, ownership information and management profiles. The marketing section presents a plan for the launch and ongoing marketing support for the restaurant, incorporating the use of social networking and public relations exercises as well as traditional marketing. The bibliography cites 12 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEperurestm.doc
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Unformatted sample text from the term paper:
2.1.2 Price 15 2.1.3 Placement 16 2.1.4 Promotion 17 3. Conclusion 20 References 21 1. Introduction Setting up the Peruvian restaurant, which will be called the
Peruvian Place, requires careful planning. Two important aspects are the organization and management of the operations as well as the way in which sales and marketing will take place. In
this first section the organization and management issues will be considered, looking at the way that the firm will be structured, the ownership of the restaurant review management of the
organization. The paper will then move on to look at marketing and sales management, focusing on marketing strategy, utilizing the framework of the 4 Ps providing a logical approach to
examining the marketing and sales aspect. 2. Organization and Management 2.1 Organizational Structure There are a number of organizational structures which may be adopted for any business; the type of
structure depends on a number of factors, including the last stage of the business as well as the type of business. As the organization is a new businesses is essential
that the organizational structure and facilitates the level of control needed in entrepreneurial process, so that the true vision of the entrepreneur themselves can be communicated and embodied within the
organizational culture. However, it is also an organization where there are a number of different output types, and a high reliance placed on the employees and the way in which
they provide the dining experience. When looking at the way in which the structure will be designed there are different elements within
any structure which need to be considered, and influence the way in which the organizational structural design. There are a number of models which can be utilized to identify the
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