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Essay / Research Paper Abstract
This 10 page report discusses
Nike, Inc. and the considerations that must be made in terms of forming a recruitment
strategy. Nike, the goddess of victory, is also the goddess of athletic shoes. That has
resulted in a certain attitude at Nike in terms of its corporate functions ranging from
research and development to marketing to retail operations and much more. Clearly, all of
that also hinges on the company's recruitment and human resource strategies that do
everything to assure that "our kind of people" go to work at Nike. Bibliography lists 4
sources.
Page Count:
10 pages (~225 words per page)
File: D0_BWnikorg.rtf
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Unformatted sample text from the term paper:
market for athletic shoes. Nikes strategic development efforts have been the most noticeable through their television and print media ads featuring celebrity athletes, but there has always been a great
deal more to the larger process that has made Nike such a phenomenal success. For example, nearly a decade ago (1994) the company hired outgoing and assertive young men and
women to act as "front-line liaisons" with Nike retailers. They visited stores, checked on the displays of Nike products, explained new products to store managers and sales people, and generally
talked about how wonderful Nike was and how much better than the competitors products. It was a hands-on approach that was designed to make all components of the corporation feel
that they were part of the Nike "family." Of course, the company has faced a number of important challenges related to public perception once the news ands photos were
released regarding Nikes use of sweatshop laborers in several Asian nations. The photos, documentaries, and commission reports have been undeniably damning. They irrefutably demonstrated that Nikes workers have suffered in
horrendous ways in the process of manufacturing Nike shoes. The stories broke loose about Nikes labor policies came in 1997 when the proverbial "disgruntled" employee leaked an internal report, detailing
abysmal working conditions in the factories. The student or students working on this project should be well aware of these facts and that there are still consumers who will
not purchase Nike products because of them. The extension of such thinking must then be that there are also highly-qualified and potential Nike employees who may also hesitate at working
for the company because of those same perceptions. Therefore, the recruitment process and those guiding it must be willing to "step up to the plate," to use a sports analogy
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