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Essay / Research Paper Abstract
This 7 page paper looks at a case study supplied by the student. Kudler Fine Foods, a retail outlet wants adopt a strategy to increase growth. The paper outlines the way a value strategy may be adopted and implemented, including a work breakdown schedule, budget and Gantt chart. The bibliography cites 4 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEkudlerstrat.rtf
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Unformatted sample text from the term paper:
options need to be reviewed. There is the potential to consider vertical integration. There are some advantages with hits, the firm requires
a large mount of inputs, and vertical integration would allow the firm to exert a greater level of control over the supply chain and create value in this way, as
well as facilitate growth with this higher level of control. The use of vertical integration may help to support the competitive advantage of differentiation, which in turn will help to
attract and then keep new customers. However, vertical integration can be costly, it means either acquiring or setting up suppliers, and
when a firm has only a moderate size this may not be cost effective. Even if the firm undertakes a strategic alliance with the suppliers the strategy could require a
high level of investment and resources and it may be seen as moving the firm away from its core competencies. The
next potential strategy it is that of differentiation, this is an interesting approach and it is a way of competing, but this will not facilitate rapid growth without any other
strategies, this is the way that the firm is already competing and there is a desire to increase the rate of growth as such new strategies are needed, but as
differentiation is already a part of the strategy this will need to be supported with any strategic choices otherwise consumer confusion may be created (Kolter and Keller, 2008). The way
that the strategy is determined needs to be based on the skills and resources that the firm already has, building on existing foundations to create growth, as such differentiation is
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