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Essay / Research Paper Abstract
This 4-page paper provides an analysis on JetBlue Airways Corp. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTjetbluea.rtf
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Unformatted sample text from the term paper:
the United States will likely continue experiencing a steady growth over the next few years. On the downside, however, slowing consumer demand, combined with rising fuel prices and the credit
crisis have caused problems for this industry. Bankruptcies have been the norm since the beginning of the decade. The industry is labor-intensive
(with many of those labors members of unions - staffing costs end up contributing to more than 40% of an airlines total costs (Airlines in the United States, 2008). Also,
as mentioned before, airlines have little control over fuel costs; there are no alternative sources of energy at this point (Airlines in the United States, 2008). Finally, though entry barriers
are low, there are still regulations (not to mention some red tape involved) when it comes to setting up an airline company (Airlines in the United States, 2008). Entering the
market also requires a good deal of capital (Airlines in the United States, 2008). Because labor and fuel are going to
run high, an airline operating in the U.S. would need to figure out how to cut costs elsewhere - factors it can control. It also needs to figure out how
to gain more passengers, and repeat passengers. Discuss Jet Blues strategic intent JetBlues strategic intent is to make airline travel
has comfortable - and affordable - as possible. To this end, the company has offered everything from in-flight television programs to leather seats (which are easier to clean). Other small
touches, such as in-flight yoga cards to help passengers relax during the flight, to private massages and manicures at its hub at JFK Airport also helped make the flights more
...