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Essay / Research Paper Abstract
This 7 page paper provides an overview of the expansion of one Maine company into two potential international marketplaces. This paper provides a view of the issues and challenges. Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: MH11_MHglobalex.doc
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correspond with consumer perspectives. The expansion of a small gourmet food line into a global operation requires the selection of specific countries for initial expansion, based on consumer perspectives
and positive political economies. Calendar Island Foods is a company in Maine (USA) developed as a cooperative of lobster fisherman who developed frozen, high-end lobster products (Calendar Islands
2010). The cooperative was created because of low retail prices for lobsters locally and the need to advance sales and improve availability on an international front. The company,
which employees 45 people, has begun production towards the goal of international expansion after successful showings of their product line in two international food shows in the United States.
At a time when economic decline in the United States has hit the fishing industry hard, the focus on international expansion is one method to determine increased sales and
expand the product line. The company has been actively working with product developers and a marketing firm, which has focused on creating a product with global appeal that can
be distributed internationally. The company has actually won awards for the quality of their high-end frozen lobster products and this has led to an increased demand for their products
both regionally and internationally through their mail order company (Calendar Islands 2010). Political Economies Two economies that have been favorable in recent years in terms of American business
expansion and the introduction of American products are Egypt and Australia. Both of these countries have stable governments, large populations of American or Anglo-Europeans, and economic projections that suggest
benefits in terms cross-cultural business expansion. Egypt has a stable government, favorable relations with the United States, and has a considerable
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