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Essay / Research Paper Abstract
This 9 page report style paper examines the potential market in the UK for high level biotech equipment to access whether an Australian manufacturer should consider exporting to the country. The paper considers the general environment for exports between Australia and the UK and then looks at the sector in more detail to access the potential demand and the current situation regarding existing suppliers and the market structure. The bibliography cites 6 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEbioexp.rtf
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Unformatted sample text from the term paper:
respects. This report outlines why, of all the EU countries, there may be fewer barriers, such as culture, language, infrastructure and even commercial legal requirements. The report also outlines why
the existing market structure may be seen as one that will hold some potential. The current suppliers in the country export the majority of their goods, and there is an
increasing market for the renewal of public sector equipment, in addition pharmaceutical research, which require the correct equipment, is also very intensive in the UK. This creates market condition that
may be favourable if the company can meet with the cost and value sensitive market that exists. The report recommends entering the UK market. 1. Aims and Methods The
purpose of this report is to consider I the UK is a suitable target country to expand into for a company that produces high level biotechnology equipment. This has been
undertaken by considering the UK as a suitable target for general exports in terms of the Macro environment and similarities, and then by looking at the structure and needs of
the industry in the UK, including the type of potential customer and the existing domestic suppliers to the industry. 2. Findings 2.1 The Potential of Exporting to the UK When
looking for a country to export to there are numerous considerations. The reason export is undertaken will be as a result of push and pull factors, the current situation with
the Australian market is one where there saturation point has been reached. Therefore, we have a push factor. In seeking a new country we need to look for pull factors
that will increase the viability of the proposal. It has been decided that a country within the EU will be the target market. It is the intention of this report
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