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Essay / Research Paper Abstract
An 8 page paper. The question posed was how American and European car manufacturers penetrated the Japanese car market. This essay provides the data to demonstrate American and European auto manufacturers have not penetrated the Japanese car market. In fact, all foreign cars put together account for less than 8 percent of all sales. Selected data regarding numbers of cars by country and by company are provided. These data are discussed. The writer also offers some possible reasons from the literature for the dismal performance of American and European cars in the Japanese car market. 2 Tables included. Data included. Bibliography lists 9 sources.
Page Count:
8 pages (~225 words per page)
File: MM12_PGjpauto.rtf
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Unformatted sample text from the term paper:
complex graphic takes up space. We have included 2 small tables in an attempt to fill your request for graph/charts while taking a minimal amount of space.] The question
is how American and European car manufacturers penetrated the Japanese car market. The fact is they have not done so. It would be more fruitful to look at market share
and why foreign car manufacturers have such a difficult time penetrating this lucrative market. Nonetheless, how they have made even these tiny gains in the market will be reported. The
most recent auto show in Japan was the Tokyo Motor Show held between October 25 and November 5 (Kyi, 2003). American and European auto manufacturers displayed their latest models and
innovations alongside Japanese models (Kyi, 2003). American and European car manufacturers hoped to claim a greater market share of the Japanese market but history suggests they will not penetrate the
market much more than they have in the past (Kyi, 2003). Japanese automakers hold more than 90 percent of the market (Kyi, 2003). Over the first nine months in 2003,
for example, all foreign cars together gained only 7.4 percent of the market in Japan (Kyi, 2003). Over those months, 2.44 million motor vehicles were sold, 180,166 of them were
not Japanese brands (Kyi, 2003). German brands had the greatest share of foreign cars in Japan, in fact, two-thirds of the foreign cars registered were German (Kyi, 2003). Of that
number, 23.5 percent were from Volkswagen, 19 percent were Mercedes and 14 percent were BMWs (Kyi, 2003). Even Renault, which is directly responsible for rescuing Nissan from collapse, sold only
1,718 cars under the Renault brand (Kyi, 2003). The following table reflects the number of American and European vehicles sold in Japan in the year 2000. For space considerations, only
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