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Essay / Research Paper Abstract
This is a 4 page paper that provides an overview of the ethical responsibility advertisers have. An example of a cosmetics ad exploiting childhood sexuality is dissected. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: KW60_KFadeth1.doc
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Ethical Responsibility in Advertising , 10/2010 --for more information
on using this paper properly! Advertising carries with it a great deal of ethical responsibility. To understand why this is so, one must understand that advertising is no longer
merely an industry, but rather a full-on cultural force. In todays world, advertising had significantly advanced from the basic concept of "convince the audience they need product x" and has
become much more about influencing culture as a whole. In other words, a contemporary ad usually wont try to sell you a product in a direct way, but will rather
instead seek to use ads to establish a cultural link between the product in question and a particular type of personality. To use an obvious example, look at sports cars.
Advertisements for sports cars nearly always involve the depiction of ambitious and successful young men behind the wheel of the vehicles. This is not by accident, and nor is it
because the primary purchasing demographic for that vehicle is successful young males. Rather, advertising works as a mechanism for assigning cultural value to objects and products. Because of the work
of countless advertisements, we as a culture now think of sports cars in the context of young men, even though its entirely common for older individuals or women to drive
sports cars. For these reasons, advertising has a great deal of power in culture, and therefore, must temper its marketing agenda with some kind of ethical consideration. This paper will
address a particular advertisement that represents a failure to make proper ethical considerations on the part of advertisers. Ethics in advertising has been a concern for decades, and despite
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