Sample Essay on:
Establishing Marketing Controls at Clinique®

Here is the synopsis of our sample research paper on Establishing Marketing Controls at Clinique®. Have the paper e-mailed to you 24/7/365.

Essay / Research Paper Abstract

A 6 page paper discussing the need for and mechanism of establishing marketing audit and control in advance of the launch of a new cosmetic product. The paper discusses Clinique's rather unique relationship with its customers and recommends that marketing review of this product be conducted monthly for the first year, continuing into the second if the administrative marketing budget allows. The overall marketing effort should be done at least annually; the paper recommends semiannual or even quarterly review for this product in the second year if monthly review proves to be prohibitive. Bibliography lists 6 sources.

Page Count:

6 pages (~225 words per page)

File: CC6_KScliniqMktg.wps

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