Sample Essay on:
Establishing E-Business Strategy

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Essay / Research Paper Abstract

A 1 page overview of a 9-slide PowerPoint presentation, “Determining e-Business Strategic Goals.” The entire effort highlights the need for sound management and explicit identification of where the organization wants to lead its e-business unit. Bibliography lists 5 sources.

Page Count:

1 pages (~225 words per page)

File: CC6_KSebizStrat.rtf

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Unformatted sample text from the term paper:

Before setting out on any e-business path, the organization needs to identify and answer several questions regarding what it does and what it wants to do. Levitts (1986) "What business are we in?" should be the first question asked and answered. Other questions that should follow include: * Where Are We and Where Are We Going? * What Approaches Maximize Shareholder Value? ? What are the customers needs? ? How do we benefit from those needs? * How Will We Manage Growth? * Does This Add Value? * Is This Alternative Socially Responsible? The value for the manager is that growth can be planned, or at least anticipated. This is greatly preferable over the situation that occurs at other e-business companies, where growth either does not occur at all, or progresses at a rate with which the organization cannot keep pace. References Bowin, Robert Bruce and Don Harvey (2001). Human Resource Management. (Upper Saddle River, NJ : Prentice-Hall). Coulter, Mary (2002). Strategic Management in Action, 2nd ed. (Boston: Pearson Custom Publishing). Levitt, Theodore (1986, July-August). Marketing Myopia (reprint of 1960 original). Harvard Business Review, 64, p. 167. Lewis, Mark (2002, November 26). Little Cheer This Year From Online Sales. Forbes.com. Retrieved June 14, 2004 from http://www.forbes.com/2002/11/26/cx_ml_1126ecommerce.html?. What is the Triple Bottom Line? (n.d.). SustainAbility. Retrieved June 14, 2004 from http://www.sustainability.com/philosophy/triple-bottom/tbl-intro.asp. Research Owned and Published Globally by , Inc. Page 3 . ...

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