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Essay / Research Paper Abstract
This 4-page paper discusses e-commerce initiatives as they pertain to small businesses. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: AS43_MTecominit.doc
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Unformatted sample text from the term paper:
point out that smaller businesses are lagging behind adoption and planning of e-commerce initiatives. The reasons for the potential lag include an uncertain lack of benefits justifying the investment in
technology necessary for successful e-commerce implementation; or that e-commerce is not suitable for certain types of businesses. Another reason is the belief that e-commerce is difficult to master.
Its the belief of this paper, however, that implementing e-commerce initiatives successfully requires the right resources and manpower, which many small businesses lack. Introduction
E-commerce is defined as "the application of web-based information technologies toward automating business processes and workflows . . ." (MacGregor and Vrazalic, 2005;
p. 510). E-commerce also involves the buying and selling of information, products and services, via computer networks (MacGregor and Vrazalic, 2005). Its
believed by many experts that electronic commerce, or e-commerce as its referred to, can be a boon for small businesses. This is because of some of the benefits of e-commerce,
which include larger marketplaces, potential cost reductions, improvement in productivity, twenty-four hour trading and better information exchange and management (Lin et al, 2007). MacGregor and Vrazalic (2005) also note that
e-commerce can help small businesses reach global customers in a more cost-effective manner. This belief in e-commerce and small business tends to
erode in the face of reality, however. The point here is that small businesses are not rushing to implement e-commerce initiatives; and those that end up doing so many not
be reaping the best benefit from their investments. Discussion If e-commerce is supposed to be so helpful for small businesses, why is
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