Sample Essay on:
E-Business Best Policies and Practices

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Essay / Research Paper Abstract

A 4 page paper discussing three factors critical to e-business success: they offer customer assurance; they make their sites easy to use; and they make themselves available to customers. The paper uses Amazon, Barnes and Noble, Dell and eBay as examples. Bibliography lists 3 sources.

Page Count:

4 pages (~225 words per page)

File: CC6_KSebizBestPr.rtf

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Unformatted sample text from the term paper:

has shown a profit! After years of losing money hand over fist and persuading investors to provide even more venture capital funds, the etailer has done something more positive than only slowing the rate at which it lost money. Amazon.com took six years to turn a quarterly profit in 2002; it has yet to show a profit for a year. The fact that Amazon.com has been able to remain in business without making any annual profits is testament to what it has been willing to do. At the other end of the spectrum is Dell, which authored the direct sales business model for computers. Ingeniously, the company built only those computers for which it had paid orders, using the customers money to finance the activity. What each of these companies has in common is that they offer superlative products of high quality; they make their sites easy to use; and they make themselves available to customers. Certainly these are three "best practices" associated with e-business. Customer Assurance Any successful e-business must be able to make customers and potential customers comfortable with providing credit card information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality products, and they have full descriptions along with pictures of the products they are offering. Amazon.com recently made it possible for book browsers to read selected pages of some of the books it offers. Security is an issue for most online retail customers, particularly those who have fallen victim to Internet fraud by having their credit card information stolen and used by someone ...

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