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Essay / Research Paper Abstract
This 49 page paper is a summary of the book “E-Buisness and E-Commerce Management” by Dave Chaffey. The book is a good overview on all aspects of e-business; including management of the infrastructure, the e-environment, e-business strategy, supply chain management, e-procurement, internet marketing, customer relationship management change management, design implementation and maintenance. The paper takes each chapter and summarizes the contents of each chapter. The bibliography cites 1 source.
49 pages (~225 words per page)
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Unformatted sample text from the term paper:
6. CHAPTER 6; SUPPLY CHAIN MANAGEMENT 31 7. CHAPTER 7; E-PROCUREMENT 34 8. CHAPTER 8; E-MARKETING 37 9. CUSTOMER RELATIONSHIP MANAGEMENT 41 10. CHANGE MANAGEMENT 44 11. ANALYSIS AND DESIGN 46 12. IMPLEMENTATION AND MAINTENANCE 47 1. Chapter 1; Introduction to
e-business and e-commerce The first chapter of the book "E-Buisness and E-Commerce Management" by Dave Chaffey starts with a broad outline of what is meant by e-commerce and the way
this has evolved into e-business and become more popular changing the way business sis undertaken. The period of the dot come industry was associated with many failures, but along with
the headline grabbing failures there are many other businesses that have become successfully internationally, such as lastminute.com and kelkoo.com. With this new
medium to undertake business it cannot fail to have an impact on the way traditional bricks and mortar businesses trade as well as create a new method of trading.
The example of banking is used to illustrate the increase and changes seen. In 1995 world wide only 1 financial institution had web
banking, by 2002 this increased to 6,000 had this. In 1995 only 50 financial institutions had their own web sites, by 2002 this is 14,000 and in 1995 there were
no credit card applications submitted over the web, but in 2002 1.5 million were submitted. This has lead to a plethora of case studies and lessons that can be learnt
from the early adopters in how to approach e-commerce. One aspect that can be confusing is the high degree of terms, all with e- in front of them are
all part of the same larger whole of e-commerce. E-commerce is more that just the buying and selling associated with the early