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Essay / Research Paper Abstract
A 3 page paper overview of database management and use as the database continues its metamorphosis from keeper of historic data only to the tool that identifies trends and opportunities found through examination of the information the database holds. Now and in the future, the database uses its historical data to identify trends and new business opportunities that lead the well-managed organization to greater competitive advantage, greater efficiency and more favorable overall business results. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSitDbMgmt2.rtf
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Unformatted sample text from the term paper:
management have been important from the earliest days of database development, and every point of evolution has been seen as the "most" important phase of growth and use of the
database. This was the pattern of the past when the database was the keeper only of historic information, and it marks the launching point of a new era.
Now and in the future, the database uses its historical data to identify trends and new business opportunities that lead the well-managed organization to greater competitive advantage, greater efficiency and
more favorable overall business results. Considerations There is a wealth of information "hidden" in the transactions of any organization, and astute marketers need
to make use of that information. Data contained in the database must be reliable and accurate, and it is the database managers role to ensure that the contents and
function of the database meets these requirements. Data warehousing and data mining have worked to turn large databases into behemoths, but smaller organizations
typically have not been able to take advantage of such data use. Yager (2000) reports that nearly all organizations expect more from their databases today. The database of
the past has been a repository of past events, a record of organizational history in several areas. "But these days we expect more from our database servers than mere
data storage and acquisition. The database plays a pivotal role in determining how reliable, scalable, adaptable, and interoperable our large-scale applications will be" (Yager, 2000; p. NA).
In other words, "The modern database is not just a database: It is the hub through which all of our business data flows" (Yager, 2000; p.
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