Here is the synopsis of our sample research paper on Customer Care in Hospitality. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
6 pages. This paper defines the
concept of customer care in the hospitality industry. The focus
is on the importance of hospitality within the context of the
front office, or reception area. The process of creating a
customer care program is discussed as are ways in which it can be
monitored and maintained on a regular basis. Perhaps most
interesting is the fact that as times change so do customer care
aspects; the hospitality industry is one that is constantly
undergoing changes and because of this the training and methods
employed must be kept constantly up to date as well.
Bibliography lists 7 sources.
Page Count:
6 pages (~225 words per page)
File: D0_JGAcstmr.doc
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Unformatted sample text from the term paper:
creating a customer care program is discussed as are ways in which it can be monitored and maintained on a regular basis. Perhaps most interesting is the fact that
as times change so do customer care aspects; the hospitality industry is one that is constantly undergoing changes and because of this the training and methods employed must be kept
constantly up to date as well. RATIONALE FOR CUSTOMER CARE It is only natural to realize that a customer who is kept happy is probably going to return to
your place of business. Those who are met with service that goes above and beyond the norm, are going to, through word of mouth, send more customers your way.
This is especially true in the customer care that is available through the front office. When the customer deals with the reception area, lobby area, or whoever it
is that the customer first comes in contact with, this is the representation of the entire company, and sets the tone for the rest of the customer experience. It is
most important that the front office experience be a pleasurable and helpful one from the customers point of view. In most cases when staying at a hotel or motel,
it will be the front desk that the customer will call when a problem or need arises. How this is handled could very well determine whether the customer chooses
to maintain a relationship with this particular hotel or not. The front office is of necessity one of the most important in the hospitality industry. ELEMENTS OF CUSTOMER
CARE The basic tenet for any customer care program is that "- the customer defines product attributes" (Ashley & Bach, et al, 74, 1995). According to an in-depth research
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