Sample Essay on:
CHILDREN, TOYS AND GENDER

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Essay / Research Paper Abstract

This 4-page paper focuses on toy stores and toy packaging and placement, and gender specifics. A literature review about the topic is also presented. Bibliography lists 5 sources.

Page Count:

4 pages (~225 words per page)

File: D0_MTchildtoy.rtf

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Unformatted sample text from the term paper:

of all except a handful of moms and toddlers. Though the moms were searching for "instructional" toys in one of the aisles, the toddlers were meandering off in search of something more fun-looking. Toys R Us has everything divided by age - with Fisher Price and other toddler-appropriate toys in one section, toy cars in another and older-kid toys in a third. But whats interesting to note is that while the toddler toys were gender-neutral in terms of colors, designs and even toy style, the older the age demographic, the more segregated the gender. For example, dolls were kept separate from action figures, while jewelry-making kits and Easy-Bake type of stuff was separated from model cars and airplanes. Within those categories, there wasnt necessarily an emphasis on race or culture so much. But there was definitely a difference in gender, with the "girl toys" tending toward bright colors and pastels, and the "boy toys" taking on the deep reds and darker colors. The conclusion we came to from this is that, while early toys tend to be gender-neutral, once the toys pass toddler-approved stages, there is definite segregation in terms of packaging and style. Literature Review Social scientists have struggled with and researched the idea of gender links, toys and differences for years. Studies ranging from examining infants, toddlers, preschoolers and older abound. Alexander has noted that toys are packaged based on "different perceptual features," in other words, packaging tends to categorize male-preferred and female-preferred (Alexander 9). Toys targeted to boys show packaging demonstrating an ability to be used actively or that are moving in space (Alexander 9). She points out that in free drawings, boys ...

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