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Essay / Research Paper Abstract
This 6 page paper presents a business plan for beginning a talk radio show in Nigeria. Bibliography lists 4 sources.
Page Count:
6 pages (~225 words per page)
File: MM12_PGnigrrd.rtf
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Unformatted sample text from the term paper:
discussion and dialog about issues of concern and/or interest to Nigerians. Vision: This show will offer Nigerians a public forum in which to debate and express their opinions
and concerns while also gaining a greater understanding of what democracy is about. Objective: The objective is to become the most popular talk radio show in Nigeria.
Description of Service: This will be a 3-hour talk show. The host will begin each show with comments about a certain topic. Topics may be light, such as entertainment
personalities, television shows, or movies, etc. Topics may be more political, such as pending elections, candidates, policies or laws coming up for discussion. The show is interactive, which means
citizens will call in to the show to share their thoughts about an issue, to bring up other issues, or to voice an opinion about something. Certain topics will not
be allowed to air, such as aggressive criticisms, foul language, inappropriate comments. The host intends to have an a show such that youngsters may participate. The host believes it is
important for young people to learn how to voice their opinions in a free democracy. Target Audience: Adolescents and older. The show intends to reach a large and diverse
audience that will be of interest to a teenager as well as to the more mature adult. The target audience will have access to a radio, whether at home or
with a friend. The most recent population data indicate that over 54 percent of the Nigerian population is between the ages of 15 and 64 (CIA, 2004), which is
the major target audience for this show. B. Industry Analysis Talk Radio is relatively new in Nigeria when compared to other states on the African continent. Some date
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