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Essay / Research Paper Abstract
A 16 page paper comparing and contrasting the industries and types of businesses represented by Shell Oil and Thomas Cook (eBay is mentioned only in passing and is not part of the analysis). All businesses require accurate and useful information on which to base business decisions. The types of information they need will depend on the types of industries in which they operate, however. While most Thomas Cook customers could be expected to have no opinion as to the ethics of that company, many are vitally interested in the same measure regarding Shell. All businesses are obliged to take advantage of the information available to them as a means of increasing their competitive advantage within their industries and markets. The paper discusses environmental analysis, segmentation, positioning and research for both Shell and Thomas Cook. Bibliography lists 5 sources.
Page Count:
16 pages (~225 words per page)
File: CC6_KSbusAnShelThom.rtf
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Unformatted sample text from the term paper:
eBay, Shell and Thomas Cook are disparate companies operating in three different industries. Each are leaders in their respective industries, however, and each has faced recent lessons in
the continuing evolution of business in todays hypercompetitive environment. eBay Founded in 1996, eBay is the leading online auction site at which individuals
can find virtually everything for sale. The company maintains sites specifically targeting virtually every developed market in the world, including Singapore, New Zealand, the United Kingdom and others.
It currently carries market capitalization of $45.21 billion, and its shares trade for a price-to-earnings ratio of 101. It is one of the few technology stocks (it operates exclusively
online) that have survived the fallout of the technology sector in the US market in 2000. Shell Oil Royal/Dutch Shell Oil Company is
more than 100 years old and is one of the worlds leading oil companies. Based in the Netherlands, Shell Oil has had immense difficulty in the past with environmental
issues and environmentalist groups, but it has resolved many of those problems through the adoption of sustainability measures that other oil companies are only beginning to contemplate, much less implement.
Shell Oil operates in many of the worlds developed nations, and it maintains several related businesses, each of which has the use of
crude oil as its base. Customers are refineries and industrial concerns using Shell items such as machinery lubricants, as well as individual gasoline purchasers in many countries of the
world. Thomas Cook Based in the United Kingdom, Thomas Cook is a well-known competitor in the travel industry. Formerly operating only as
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