Here is the synopsis of our sample research paper on BMW's Competitive Environment. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page paper assessing BMW's internal and external environments and identify which of Porter's Five Forces pose the strongest threat to its competitive advantage. The environmental analysis addresses the general, task and internal divisions, which collectively include the technological, sociocultural, economic, legal/political, international, customers, suppliers, allies, competitors, employees, board of directors, physical attributes and organizational culture dimensions. Evaluation of these dimensions and Porter's five forces ends with the conclusion that it is the power of buyers that has the greatest potential to negatively affect BMW's competitive advantage. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSbmwComp.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
2001 and early 2002 ended the longest period of economic expansion ever known in the US. The growth that marked the end of the 1991 recession was not only
slow and steady, but phenomenal. It occurred during the decade in which the Internet found its place in all of American business and in which the corporate push toward
globalization was intense. Before the fallout of the technology sector during the summer of 2001, the value of the stock market more than tripled during the decade, creating many
newly-wealthy investors who cast around for luxury cars for themselves. As an old German nameplate, BMW was an apt choice for many.
The company built a factory in the US at just the right time, and it offered products that people wanting luxury cars wanted to buy. Today, BMW retains its
reputation for excellence, but the economy has changed along with consumers confidence about its future. The purpose here is to assess BMWs environment and identify which of Porters Five
Forces pose the strongest threat to its competitive advantage. BMWs Environment General This aspect of
BWMs environment includes the technological, sociocultural, economic, legal/political and international dimensions, each of which has the ability to positively or negatively affect BMWs ability to compete in its industry.
The technological dimension is not of note in this case: this is BMW, after all, which maintains one of the worlds leading reputations for quality, performance and German engineering.
Its largest manufacturing facility is only now reaching the end of its first decade. The sociocultural dimension is one also in BMWs
...