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Essay / Research Paper Abstract
This 23 page paper develops a model that can be used to assess the growth potential of a small to mediums sized business (SME), looking at the internal influences and resources and external environment. The paper uses a fictitious textile company to demonstrate the application of the assessment model and shows how the results can help to identify potential future strategies. The bibliography cites 9 sources.
Page Count:
23 pages (~225 words per page)
File: TS14_TEgrowass.rtf
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Unformatted sample text from the term paper:
Assessment 23 4. Recommendations 25 References 27 1. Introduction In most businesses there will be some potential for growth. The level of potential growth will
be variant on a large number of factors both internal and external the company and its environment. To examine the influences and the way they may impact on the potential
growth, and how they should be considered when assessing the potential for growth and example small to medium-sized company will be chosen that is representative of a large number of
companies across the globe. 1.1 The Company A company chosen is a small manufacturing company located in an out-of-town area. The company, which we will call Astro, is a small textile
company buying in materials and manufacturing ladies garments, specialising in lingerie, which are then sold to retailers. The company has 50 machinists and total of 10 and administration staff. Contracts
are negotiated by one of the 4 man management team with the company manufacturing own band items for a range of retail stores. Therefore this is a company with a
total of 64 staff, with a turnover equal to $1.5 million per annum. The growth rate has been stable and steady for the last two years, growing at about
4% - 5% per annum, pressures have increased to reduce costs and the profit margin has declined slightly from 5.8% to 5.3%. The company believe that they have a great
deal of potential, as there is access capacity within the factory, and management state ladies will always need clothes. The question is with the current strategy of the company and
its current operations what is the real potential for growth? 1.2 Methodology To assess the growth potential of the company will we will look at the internal and external
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