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Essay / Research Paper Abstract
This 29 page paper provides an overview of the use of applied technology in the signage industry, especially when contrasted with the use of traditional signage. Bibliography lists 15 sources.
Page Count:
29 pages (~225 words per page)
File: MH11_MHSigna.rtf
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Unformatted sample text from the term paper:
technology, including the use of animated digital streaming technology, has become a prevalent method in the signage media industry, challenging the conventional static sign post methods of the past.
In fact, the use of vivid, dynamic, animated visual elements has been viewed as a major change in marketing strategies, and as a result, has defined an important segment of
the signage media industry. The signage industry is based on the use of graphic designs and the integration of different models of production. Graphic designs are utilized, though,
in both animated, highly technical signage and in conventional static sign post methods, but the use of applied technology determines the substantial shift in this industry. A comparison of
conventional static sign post methods and animated digital streaming signage requires an understanding of the transformation of graphic design elements and the integration of new technological advancements. Conventional
Static Sign Post Methods Conventional static sign post methods are based on the integration of graphic design elements and the use of a single image sign. Graphic design refers
to the use of "graphic elements and text to communicate ideas or information to specific audiences" (Calnon, 2004, p.17). Basically, graphic design is a visual language that aids in conveying
the meaning and context of the written word (Calnon, 2004). When this purpose is accomplished successfully, it attracts attention and adds credibility to the whatever message is being conveyed.
In general, graphic design is most frequently employed to create marketing materials that are intended to be noticed by consumers; however, it also has other uses. Safety decals, signs and
other public service information notices are designed to convey important information to the public in the instant it takes to notice them (Calnon, 2004). Company logos, letterhead, and business cards
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