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Essay / Research Paper Abstract
This 8 page paper undertakes an analysis of the American Red Cross using a source analysis to identify the strengths, weaknesses, opportunities and threats faced by the organization. Using this analysis, and with reference to Porters' generic competitive strategies, strategic recommendations for the future of this NGO are made. The bibliography cites 5 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEredcross.rtf
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Unformatted sample text from the term paper:
emergencies; the American Red Cross is part of the larger global Red Cross organization. Founded by Clare Burton in 1881 role of the Red Cross has changed and as well
as assisting victims of disasters there is also a role played in preventing and relieving suffering. However, like any other organizations there are many pressures and pulls in the resources
and with the organization responding to about 70,000 disasters each there is a need for a high level of revenue income (American Red Cross, 20081). The problem is that just
as in any industry or economy sector there will be competition, barriers and challenges which the NGO has to deal with when determining future strategies. In order to assess American
Red Cross a SWOT analysis can be used to identify the strengths, weaknesses, opportunities and threats. With an understanding of the organization and its environment it is then possible to
consider some strategies and their potential viability against the Porters genetic strategies (Thompson, 2007; 122). 2. SWOT Analysis 2.1 Strengths The American Red Cross has a large number of
strengths. It is a well known and well respected organization that has a large number of resources which enables to respond to both small and large disasters. The organization has
35,000 employees and half a million volunteers organized throughout 700 chapters which are supported locally (American Red Cross, 2008). The organization has six main areas of activity; there is
the well known disaster relief, as well as the provision of community services to help those in need, support for military personnel and their families, the blood collection services collecting
and then processing and distributing blood and blood products from blood donors, involvement in educational programs promoting safety and health and international relief efforts (American Red Cross, 2008). In
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