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Essay / Research Paper Abstract
A 9 page paper exploring the 1992 presidential campaign, its rhetoric and its strategies regarding communication with the public through interaction with the press. Emphasizes that it is effective communication, most of which reaches the public through the press, that determines our political leaders and gives numerous examples of the communications strategies used by Bill Clinton, George Bush, and Ross Perot. Bibliography lists 6 sources.
Page Count:
9 pages (~225 words per page)
File: D0_1992prec.rtf
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Unformatted sample text from the term paper:
Few find themselves in the position of seeking office as a politician. Even fewer find themselves campaigning for the presidency of the United States. Many assume that those
individuals who do seek such prestigious offices are the "best of the best" in terms of qualifications and reputation. In reality, however, this may or may not be the case.
While some who seek political office, especially that of the presidency, are certainly qualified and have excellent reputations as well; others attain such positions through other means. These
means often revolve around their communication skills and how they can use these skills to paint a pretty picture, accurate or not. This "picture" is known as rhetoric.
Most often the message, or the rhetoric, which they send to the public arrives second-hand, through the various public mediums such as newspaper, radio, and television. It is the
effectiveness of a candidates rhetoric which secures many political positions. This can be seen throughout history and in particular in more recent campaigns such as that of Bill Clinton
in 1992. There are numerous reasons for individuals to seek political office. The President of the United States is one of the
most powerful men in the world. Those who seek the seat are willing to go the limit to obtain it. The United States presidential race is big business...big
advertising business. Its big money too. In 1996 political candidates in both local and national races spent approximately one billion dollars to market themselves (Davie 1996).
Those who are interested in pursuing the highest position in the United States pursue it much as if they were marketing the worlds best cookie or car.
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