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Essay / Research Paper Abstract
This 8 page paper examines the performance of Denny’s the well known casual restaurant chain and compares it to Applebee’s. The paper starts by looking the background of the company and the industry and then undertakes an in depth ratio analysis to compare these two companies. The bibliography cites 4 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEdenny.rtf
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Unformatted sample text from the term paper:
that these reflect or react to market conditions. To assess one company in any sector is useful to compare their performance to a similar sized company in same industry
or against industry averages. If we look at a well known company such as Dennys, also known as IHOP, there are many competing firms of different sizes in the casual
dining market. Benchmarking against industry averages may be beneficial in some areas, but we will compare the company against another well known casual dining company that has a very similar
profile; Applebees. Both companies are a similar size, Dennys had a turnover of $979.07 million in the 2004 accounts compared to Applebees $1.19 billion. In terms of size measured by
number of employees they are also similar, Dennys having about 27,000 employees and Applebees 28,800 (Yahoo, 2006). However, the performance of these companies is very different. To assess the
performance of Dennys we will first look at the background of the company and the industry before considering the financial results and comparing them to Applebees. Dennys was founded
by Harold Butler in 1953 and started out as Dannys Donuts with a single store in Lakewood California. The earning in the first year of $120,000 allowed for a second
store to be opened and the menu to be expanded, as well as donuts, sandwiches and coffee were offered (Dennys, 2006). The current name of Dennys is jot used
until 1959, when the firm has grown to 20 restaurants and by 1963 and the use of franchising there were 78 coffee shops over seven states (Dennys, 2006). In 1966
the company made its initial public offering and in 1967 a branch was opened in Mexico (Dennys, 2006). In 1968 the growth took another spurt, with the merging of Dennys
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