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Essay / Research Paper Abstract
This 8 page paper outlines 5 different types of merger and acquisition activities; horizontal, vertical, cogeneric, spin offs and divestitures. The paper then gives examples of each type of activity using real examples, looking why and how the transaction took place. The bibliography cites 10 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEMAexample.rtf
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Unformatted sample text from the term paper:
USN Corp and Altron Ltd. 6 2.3 Cogeneric Merger And Acquisitions; Abbey National and Santander 7 2.4 Spin-off; British Telecom and O2 7 2.5 Divestitures; Unilever and Elizabeth Arden 8 3. Value Creation 8 References 10 1. Mergers
and Acquisitions Mergers and acquisitions take place in different ways resulting form divergent motivation of the part of players, they can take different formats and manifest with various
practices and rates of success. In this paper five different forms of merger and acquisition will be considered and then five cases illustrating the different forms will be identified.
1.1 Horizontal mergers and acquisitions Horizontal mergers or acquisitions take place where there are two firms that are active in the same market come together; there is the potential for
large mergers of this type to impact on the market in the way firms come together, as it may increase their market power (Thompson, 2007, Reed, 1998). The firms are
operating in the same market, but they do not need to be producing identical goods (Reed, 1998). Motivations for horizontal mergers may be to gain economies of scope and scale
which can be realized through synergy, it is also a model of merger or acquisition that may be used as a defensive strategy and it tends to be seen in
maturing markets (Thompson, 2007). 1.2 Vertical Mergers and acquisitions Vertical mergers or acquisitions take place between two firms which are at different stages in the supply chain
for the same industry. This may means that a firm may acquire or merge with a supplier or a distributor so it may be an upstream of a sown stream
link (Miller, 2008). These types of mergers can be the subject of anti-trust investigations as there is a potential for this type
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